Prairie Chic Is Back, Even if the Past Wasn’t So Pretty

Photo Illustration by The Daily Beast

Are bonnets the next Dad hats?

For some, the New York fashion world has begun to resemble a sewing circle. Prairie chic is in enough for the New York Times to declare that 2018 has birthed “a whole new breed of pioneer woman. Call her the Urban Prairie Girl (U.P.G?).”

You can spot a U.P.G. toughening up her high-neck collar, lace hemline, and floral printed frock with Fila sneakers or combat boots. Though she would find Laura Ingalls Wilder’s description of Native Americans in Little House on the Prairie offensive, the U.P.G. can’t help but cave to the nostalgia she feels watching the ‘70s television remake.

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